Magento is undoubtedly one of the most popular eCommerce platforms. With its incomparable features and powerful interface, it is probably the best of all. However, there are few features looking at which it feels like they could have been even better. Moreover, there are few essential features which do not come inbuilt with the default Magento installation. This is why sometimes you need to become proactive and look for Magento extensions that can optimize those features and provide the missing features instantly.
To help you achieve these missing features and select the useful options, we are presenting a list of 10 essential Magento extensions in this post. These extensions will let you grow your business in the competitive edge, and help you drive better conversions, optimize SEO, improve user experience, conduct marketing campaigns and so on. So, let’s jump into it now.
1. Magento One page checkout Extension
By default, Magento uses a six step checkout process which is quite lengthy. It may annoy the customers with too many steps and details to fill-in . According to Baymard Institute, “27% of US online shoppers have abandoned an order in the past quarter solely due to a “too long/complicated checkout process”
Considering this situation, One-page checkout is a must have extension for every Magento store. It is a feature pack extension that simplifies the checkout process by compacting it in a single page only. The extension comes with inbuilt Facebook and Google login options that further simplify the user login process, allowing customers to sign-up using their social media account. With a fully responsive checkout page, you also get an option to show/hide any number of fields from the checkout page, making the checkout page quicker and user-friendly. You can also mark any of the fields as required/optional so that customers won’t have to necessarily fill a field that they do not want to.
With One-page checkout extension, you can ensure a user-friendly website, with reduced abandoned carts due to flaws in checkout page.
Reference URL: https://www.knowband.com/magento-one-page-supercheckout
2. Magento SERP Editor extension
This is a must have extension for your store, that plays out the usefulness as indicated by its name. With this extension, the site owners can edit, manage and make the information or content in the same way users need to find in the SERPs. This extension gives significant improvement in CTR (Click Through Rate), conversion rate and deals on your Magento store. On the off chance that you are searching for more conversion rate, then you must make some compact and clear titles with more keywords and better descriptions. With this extension, you may likewise enhance SEO positioning on the search engines for driving more traffic towards your online store.
3. Magento Return Manager Extension
The contemporary eCommerce market is loaded with massive competition. Here, even the minuscule aspects can provide greater competitive advantages. Facilitating a hassle free return and replacement can be one such advantage and USP for your business.
“How your business treats returns should be part of a long-term strategy aimed at developing repeat customers. Offering free and easy returns may help an online retail business build lasting relationships with repeating customers” – Practical commerce
Also, according to Invesp “67% of shoppers check the returns page before making a decision.”
So, if your store does not have a good RMA solution, you may be risking this 67 % of shoppers even before they go on the checkout page.
To tackle this situation and provide a hassle free return management, the Return Manager extension can be a boon for your business. This extension will add a Merchandise Return interface on the front-end from where registered as well as guest customers can place a return, replacement, or refund request to the admin. It will also integrate an RMA interface to your back-office which will have different options to
– View Return requests,
– Approve/disapprove a request,
– Send return slip in case of approved requests,
– Place return request on customers’ behalf,
– Track reports and much more.
The USP of this extension is its ability to process even single product return out of a whole order. It means, if a customer has purchased 5 shirts, and 2 shorts in a single order, he/she can even place a return request for just 2 shirts, and 1 short from the whole order.
Reference URL: https://www.knowband.com/magento-return-manager
4. Magento MatrixRate extension
Shipping management is a tough task, especially in the case of new eCommerce sites. You may find that some low priced products cost even more than the other when the shipping cost is added to them.
The MatrixRate extension comes out as a live saver here. It lets you configure the shipping rates based on several parameters such as location destination, Zip Code, product price, number of products in the cart, total weight of the products in the cart, and much more. The parameters are analyzed in the real time and shipping rates are decided instantly as per the configurations and analysis. MatrixRate is an essential extension if you want to handle even the trickiest shipping rules on your store without any hassle.
Reference URL: http://webshopapps.com/us/matrixrate-shipping-extension.html
5. Magento Abandoned cart Extension
Shopping cart abandonment is not a new issue in the eCommerce business. Every eCommerce business faces this huge problem, and each year companies lose greater number sales due to this. You will find millions or articles on the internet suggesting ways to prevent the cart abandonments. While some of the reasons for shopping cart abandonment can be easily eliminated using these suggestions, there is still a bigger section of shoppers who will abandon the cart no matter how much you optimize your website.
According to Moz, there is a type of shoppers called Hedonic shoppers.
“Hedonic shopping is driven by the perceived enjoyment of the shopping experience itself. And since the experience is what they desire, hedonic shoppers don’t need to complete the purchase to gain satisfaction”
The Magento Abandoned cart extension is a tool specially designed to recover such abandoned sales. It tracks the users on your site and captures user and cart information of such customers who leave the site after adding a product to the cart. The user information includes the email address of the customer which is used by the extension to send manual or automatic email reminders to the customers. You can send serial reminders with coupons and offers, or just a simple reminder without any coupon can also be sent. With a simple cron setup, you can easily automate the whole process. That is, from capturing the carts to sending the emails to customers everything can be automated.
Reference URL: https://www.knowband.com/magento-abandonedcart
6. Magento Bronto extension
Bronto extension is a perfect tool to all those store owners who are looking for a way to accelerate their revenue generation with email and cross-channel marketing. With this extension you can send emails based on the past purchase data from the store, making the marketing more personalized and relevant for the target customers.
Bronto utilizes the segmentation of your customers by products or categories of products they have purchased, and use this data send suitable messages to the customers automatically. It uses multiple matrices to do the segmentation such as- Average order total, Last order Value, total revenue etc.
7. Magento Social Loginizer Extension
Social login has become a necessity in the eCommerce websites these days. You cannot deny the fact that guest checkout is not the best solution always. A customer with a user account on your site is more likely to spend more time online and probably have a better chance of conversion. However, customers find it too boring to create a user account and tend to leave a site early, if it asks for necessary user registration.
To tackle this the Magento Social Loginizer extension can be a great help. It will embed a total of 15 different social login options on your site, using which your customers can easily create a user account without filling a registration form. The information from the social media account is directly fetched to allow your customers to login without creating a user account. Thus, making login as an engaging feature of your site and encouraging more and more users to come shop in a user-friendly environment. With this extension, you can get the social login options like Facebook, Google Plus, Twitter, Yahoo, Windows Live, Linked-In and much more. You can enable/disable any of the social login options anytime you wish to.
Reference URL: https://www.knowband.com/magento-social-loginizer
8. Zopim Chat for Magento
Zopim Live chat client is an efficient tool to engage with your customers in the real time. The Magento extension for Zopim Live chat integrates the Zopim dashboard on your site and the live chat widget on the front end from where the customers can contact you in real time. Zopim provides both the free and premium options as per your requirement. If you are a one man army and generally do not receive too many chat request, you can use the free option where you can chat with one customer at a time.
Adding a live chat option will surely add a value proposition to your store, and provide you some better led generation opportunities too. The automatic suggestion and custom dictionary would help you to interact with the customers quicker. You can also set the auto reply to send an automatic pre-defined messages to the customers when you are not online on the live chat, or you are not available to serve a chat request. Moreover, the chat transcript export feature makes it so easy to keep a record of the chats and follow up the customers directly.
9. Magento Product Update Notification Extension
It is not good for your website’s reputation if some customer adds a product in the cart and at the time of checkout, he/she is told that product is out of stock. This is one of the reasons why some shoppers cannot buy from you even if they are interested. Another reason could be the price of the product. There are various customers who come to your site with an intention to buy, but due to the high price value, they cannot not buy at that time.
The Magento Product Update Notification is an extension that embeds a subscribe block on your product pages, where customers can provide their email addresses. With this block the customers can subscribe for the notifications when:
– A product is back in stock
– Price of a product is changed
Based on the type of subscription, the subscribed customers will receive an email from the store when a product is back in stock or its price is changed. This is a must have extension to deliver a smart value proposition to your customers. Allow your loyal customers to stick with you by providing a well informed experience on the site with this extension.
Reference URL: https://www.knowband.com/magento-product-update-notification
10. Zendesk for Magento
Zendesk for Magento is a solution developed to enable your store to deliver hassle free customer support through a ticket system. Zendesk is a stand alone support system. With the Magento integration, it facilitates a two-way data interchange between the Zendesk ticket system and Magento store. There are numerous advantages of installing the Zendesk for Magento.
You will be able to manage your customer interactions right from a single location, offering greater visibility to relevant customer data such as billing information, shipping information, order information, and user profiles. So, if you want a quick, ready to use and efficient help desk support system for your eCommerce store, Zendesk for Magento is a good option available.
Reference URL: https://www.zendesk.com/apps/magento/