The checkout page leads to the payment gateway of your online business, which opens the doors for your sales and revenues. Customizing the checkout page or making changes to remove any hindrance for the end users can result in higher conversions and a continuous stream of income.
The online stores often experience a higher shopping cart abandonment rate because the checkout page is complex or too long to fill. For example, a user may leave is irrelevant questions are asked at the checkout page, which the user is no longer interested in answering. On the other hand, the lack of a primary option may also compel them to leave the transaction before it is complete.
Customizing of a checkout process is not about following a trend, as an option that may apply to a business may not exactly beneficial for your business. So, decide a change after evaluating your specific business requirements and consumer behavior.
How Can You Customize a Checkout Page?
When you decide to make changes in your WooCommerce website, you always have two options that are either to write a code or install an extension. You can ask a developer to write a code for a specific change, which may be time-consuming and a temporary solution. Because with the passage of time, you may require another addition or remove the change and you will need to modify the code again.
The installation of an extension is a reliable and recommended solution to continue customization as soon as it is required, and rectify the changes with a single click. The WooCommerce checkout plugin is one such tool that allows you limitless changes to the design, layout, and functionality of a checkout page. Following are the different ways you can customize a checkout page whether you add a code or a plugin to your website.
Add, Edit or Remove the Checkout Fields
Pursuing a friendly user experience on a checkout page is a continuous struggle. You have to be vigilant all the time about the fields you have placed on it. A common user expects a swift transaction for a favorite product. Compelling him or her answer a question in a text area may be time-consuming. You can remove or replace such an option with a radio button or dropdown menu, which is easy to answer.
Remove Billing or Shipping Address
Most of the consumers use a single address for both billing and shipping products. It may be useless to compel the users to enter the address twice, if it is same. You can add a button so that users can opt to enter an address that works for both sections, and they are no longer required to fill the billing and shipping details. You can also decide permanent removal of shipping address according to the nature of your business.
Turn On The Ajax Loading
Adding products to cart, changing the number of products and calculating the price often takes a lot of time in a checkout process. You can accelerate the entire process with Ajax loading that prevents reloading the entire checkout page for a change. Implementing the same strategy on the multiple steps may also prove helpful in a speedy checkout.
Simplify The Checkout To One-page
A conventional checkout process involves multiple steps. After completing a section, the user has to wait for another to load, and often forget what was answered at a previous step. You can simplify the whole process by merging the multiple steps to a single page. This will ease the users in entering, reviewing and submitting all the details at once. It is one of the effective customization solutions to yield higher conversions.
A checkout page is the completion stage of the whole effort you do to make a conversion. It is the page where a consumer rethinks to pay for a product or not. A difficulty in filling the order details may give them a reason to leave the website and find another one. So, customization needs to focus the ease and comfort of the end users. We hope the above customization options may help you achieve your sales target.